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Japanese Ford/Lincoln/Mercury Brochure - Grand Marquis, Town Car, Cougar, F-150
Japanese-language sales brochure spread featuring Lincoln Town Car, Mercury Cougar, Ford Expedition, Grand Marquis, and F-150.
This is a two-page spread from a Japanese-market Ford/Lincoln/Mercury sales brochure headlined 'The great performance born in America becomes Japan's new prestige' (アメリカが生んだ大いなる性能が、日本の新しいプレステージになる). It showcases five North American models offered to Japanese buyers: the Lincoln Town Car (described as a rolling VIP seat with full-size luxury, leather seating for six); the Mercury Grand Marquis (described as Mercury's flagship, nearly 2 meters wide with a quiet, relaxed V8); the Mercury Cougar (a sports coupe with New Edge design and a V6 DOHC 24-valve Duratec engine); the Ford Expedition Eddie Bauer (a recreational vehicle seating up to eight, shown in Eddie Bauer trim with an interior photo and an XLT variant photo); and the Ford F-150 Pick-up (a 4WD sport pickup with a torquey engine and strong load capacity). Each model is shown with color exterior photography, brand logos (Lincoln, Mercury, Ford ovals), and Japanese descriptive marketing copy. The spread gives a reader an overview of how these American vehicles were positioned and marketed in Japan around the late-1990s era, though no model year is explicitly printed on this page.
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Frequently asked questions
- What vehicles are featured in this Japanese brochure spread?
- Lincoln Town Car, Mercury Grand Marquis, Mercury Cougar, Ford Expedition Eddie Bauer (with an XLT also pictured), and Ford F-150 Pick-up.
- How is the Mercury Grand Marquis described?
- As Mercury's flagship: nearly 2 meters wide, with a quiet, relaxed V8 engine and an intelligent, generous form — the essence of American prestige in elegance and comfort.
- What engine does the brochure say the Mercury Cougar has?
- A V6 DOHC 24-valve Duratec engine, praised for sharp response and smooth revving, in a sports coupe with sculpted New Edge design styling.
- How many passengers does the Ford Expedition seat according to the brochure?
- Up to 8 passengers, described as a recreational vehicle with reliable suspension for enjoying the outdoors.
- How is the Ford F-150 positioned in this brochure?
- As a tough, agile 4WD sport pickup reviving the cowboy tradition, with a persistent torquey engine, strong underpinnings, excellent load capacity, and multipurpose ability for outdoor scenes.
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