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Japanese Ford/Lincoln/Mercury Brochure - Grand Marquis, Town Car, Cougar, F-150

Japanese-language sales brochure spread featuring Lincoln Town Car, Mercury Cougar, Ford Expedition, Grand Marquis, and F-150.

AI caption · Photo 2726 of 2796

This is a two-page spread from a Japanese-market Ford/Lincoln/Mercury sales brochure headlined 'The great performance born in America becomes Japan's new prestige' (アメリカが生んだ大いなる性能が、日本の新しいプレステージになる). It showcases five North American models offered to Japanese buyers: the Lincoln Town Car (described as a rolling VIP seat with full-size luxury, leather seating for six); the Mercury Grand Marquis (described as Mercury's flagship, nearly 2 meters wide with a quiet, relaxed V8); the Mercury Cougar (a sports coupe with New Edge design and a V6 DOHC 24-valve Duratec engine); the Ford Expedition Eddie Bauer (a recreational vehicle seating up to eight, shown in Eddie Bauer trim with an interior photo and an XLT variant photo); and the Ford F-150 Pick-up (a 4WD sport pickup with a torquey engine and strong load capacity). Each model is shown with color exterior photography, brand logos (Lincoln, Mercury, Ford ovals), and Japanese descriptive marketing copy. The spread gives a reader an overview of how these American vehicles were positioned and marketed in Japan around the late-1990s era, though no model year is explicitly printed on this page.

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Frequently asked questions

What vehicles are featured in this Japanese brochure spread?
Lincoln Town Car, Mercury Grand Marquis, Mercury Cougar, Ford Expedition Eddie Bauer (with an XLT also pictured), and Ford F-150 Pick-up.
How is the Mercury Grand Marquis described?
As Mercury's flagship: nearly 2 meters wide, with a quiet, relaxed V8 engine and an intelligent, generous form — the essence of American prestige in elegance and comfort.
What engine does the brochure say the Mercury Cougar has?
A V6 DOHC 24-valve Duratec engine, praised for sharp response and smooth revving, in a sports coupe with sculpted New Edge design styling.
How many passengers does the Ford Expedition seat according to the brochure?
Up to 8 passengers, described as a recreational vehicle with reliable suspension for enjoying the outdoors.
How is the Ford F-150 positioned in this brochure?
As a tough, agile 4WD sport pickup reviving the cowboy tradition, with a persistent torquey engine, strong underpinnings, excellent load capacity, and multipurpose ability for outdoor scenes.

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