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1941 Ford Ad - "A Big New Ford With a New Kind of Ride!" Vintage Advertisement

Vintage 1941 Ford print advertisement with a red sedan illustration and a feature list.

AI caption · Photo 1667 of 2796

This is a scanned vintage magazine advertisement for the 1941 Ford, headlined "A BIG NEW FORD WITH A NEW KIND OF RIDE!" The full-color illustration shows a red Ford Super Deluxe four-door sedan with a couple driving and a family waving in the background. A sidebar lists the "1941 FEATURES": new massive beauty, room throughout, vision all around, faster acceleration, a stronger rigid frame, longer wheelbase, longer springbase, soft slower-action springs, soft seat cushions, and stabilizer ride control. The body copy emphasizes that the 1941 Ford is bigger all around, with a longer wheelbase, entirely new bodies, seating room wider by as much as 7 inches, and larger windshield and windows providing 22% more vision in sedans. It describes the "new Ford ride" achieved through slower-action springs, improved shock absorbers, and a newly designed stabilizer that helps maintain balance on curves. The ad closes with a dealer pitch — "Get the facts and you'll get a FORD" — promising a generous trade-in allowance and stating the Ford for 1941 "means a good deal." A reader learns the key advertised selling points and comfort/handling improvements Ford promoted for the 1941 model year.

This document covers 1941, which may differ from this 2000 Mercury Grand Marquis.

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Frequently asked questions

What features did Ford advertise for the 1941 model year?
The ad lists: NEW Massive Beauty, Room Throughout, Vision All Around, Faster Acceleration, Stronger Rigid Frame, Longer Wheelbase, Longer Springbase, Soft Slower-action Springs, Soft Seat Cushions, and Stabilizer Ride Control.
How much wider was seating room in the 1941 Ford?
The ad states seating room is wider by as much as 7 inches.
How much more vision did the 1941 Ford sedans offer?
The ad claims windshield and windows are larger, giving 22% more vision in sedans.
What made the 1941 Ford's ride new according to the ad?
New slower-action springs working more gently, kept in check by big improved shock absorbers, plus a newly designed stabilizer that adds comfort and helps maintain balance on curves.

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