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Vintage 1946 Ford Ad - "There's a Ford in Your Future" 100 HP V-8 & 90 HP Six
Vintage Ford magazine advertisement headlined Smoother than ever and There's a Ford in your future with illustrated sedan.
This document is a vintage full-page Ford Motor Company magazine advertisement, not a technical reference. It features an illustration of a green Ford sedan (a family aboard) parked by a coastline with sailboats, under the script headline "Smoother than ever – it's a new ride!" A second illustration shows a hand holding a crystal ball containing a mother knitting in the back seat beside a sleeping girl and a boy using a coloring book, alongside the famous slogan "THERE'S A Ford IN YOUR FUTURE." The ad copy promotes the new post-war Ford's advancements over pre-war models: new long, slow-acting multi-leaf springs for a smooth level ride; oversize self-centering hydraulic brakes for "cushioned stops" with less pedal pressure; stepped-up power with improved gas and oil economy; colorful two-tone interior fabrics and wide, deep seats; and a choice of two engines — a V-8 increased from 90 to 100 horsepower, or a 90 horsepower Six. It closes by directing readers to their Ford dealer and lists radio programs: The Ford Show on CBS (Tuesdays, 10-10:30 P.M. E.S.T.) and The Ford Sunday Evening Hour on ABC (Sundays, 8-9 P.M. E.S.T.). Readers learn period marketing claims and basic engine specs, but no service or fuse data.
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Frequently asked questions
- What engines does this Ford advertisement mention?
- Two engines: a V-8 increased from 90 to 100 horsepower, and a 90 horsepower Six.
- What brake improvements does the ad describe?
- Oversize, self-centering hydraulic brakes for "cushioned stops" — quick but quiet — requiring less pedal pressure.
- What suspension feature is advertised?
- New multi-leaf springs, long and slow-acting, said to give a velvety ride that's smooth and level.
- What radio programs are listed in the ad?
- The Ford Show on CBS, Tuesdays 10-10:30 P.M. E.S.T., and The Ford Sunday Evening Hour on ABC, Sundays 8-9 P.M. E.S.T.
- What is the ad's main slogan?
- "There's a Ford in your future," along with the headline "Smoother than ever — it's a new ride!"
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