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Vintage Goodyear LifeGuards Inner Tube Ad - Blowout Safety, WWII Era
Vintage Goodyear LifeGuards magazine advertisement headlined Some drivers are lucky others are smart with blowout comparison illustrations.
This is a scanned vintage Goodyear magazine advertisement for LifeGuard safety inner tubes, headlined "Some drivers are lucky...others are smart!" The top illustration shows a roadside scene with a wrecked blue sedan being retrieved by a tow truck while a family in a red car (with visible spare tire) looks on. Two comparison vignettes contrast a "lucky" driver whose blowout sent his car into a ditch with a "smart" driver who stopped safely because his car had LifeGuards. A four-panel diagram sequence explains the technology: ordinary tubes have one air chamber, so a blowout instantly flattens tire and tube and throws the car out of control; the LifeGuard has two air chambers, so only the outer chamber fails and reserve air in the emergency inner chamber supports the car for a safe, gradual stop. The copy notes wartime context ("many an extra wartime mile"), says LifeGuards fit any make of tire, and states Goodyear is increasing production, urging readers to order from their Goodyear dealer. The ad closes with the tagline "Goodyear makes a blowout harmless with LifeGuards" and trademark line "LifeGuard—T.M.—The Goodyear T. & R. Co." A reader learns the marketing claims and operating principle of Goodyear LifeGuard dual-chamber tubes from the WWII era.
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Frequently asked questions
- What product does this advertisement promote?
- Goodyear LifeGuards, described as Goodyear's modern safety successor to the conventional inner tube, which 'makes a blowout harmless.'
- How do LifeGuards work according to the ad?
- The LifeGuard has two air chambers. In a blowout, only the outer chamber gives way; reserve air in the emergency inner chamber supports the car long enough for a safe, gradual stop.
- What happens when an ordinary tube blows out, per the ad?
- Ordinary tubes have only one air chamber, so when the tire blows the tube blows too—both go flat instantly, throwing the car out of control.
- Can LifeGuards be used with any tire?
- Yes—the ad says LifeGuards, in sizes available, can be used in any make of tire, new or now in service.
- What should you do if your Goodyear dealer doesn't have your size in stock?
- The ad says the dealer will take your order now for delivery as soon as possible, since Goodyear is increasing production rapidly.
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