SuperMotors SuperMotors SUPERMOTORS Search — try “orange Bronco on 35s”
Home/ Registry/ Mercury/ Grand Marquis/ 1998-2011/ “Merky”/ Photo supermotors.net/registry/media/935775

Vintage Goodyear LifeGuards Inner Tube Ad - Blowout Safety, WWII Era

Vintage Goodyear LifeGuards magazine advertisement headlined Some drivers are lucky others are smart with blowout comparison illustrations.

AI caption · Photo 1693 of 2796

This is a scanned vintage Goodyear magazine advertisement for LifeGuard safety inner tubes, headlined "Some drivers are lucky...others are smart!" The top illustration shows a roadside scene with a wrecked blue sedan being retrieved by a tow truck while a family in a red car (with visible spare tire) looks on. Two comparison vignettes contrast a "lucky" driver whose blowout sent his car into a ditch with a "smart" driver who stopped safely because his car had LifeGuards. A four-panel diagram sequence explains the technology: ordinary tubes have one air chamber, so a blowout instantly flattens tire and tube and throws the car out of control; the LifeGuard has two air chambers, so only the outer chamber fails and reserve air in the emergency inner chamber supports the car for a safe, gradual stop. The copy notes wartime context ("many an extra wartime mile"), says LifeGuards fit any make of tire, and states Goodyear is increasing production, urging readers to order from their Goodyear dealer. The ad closes with the tagline "Goodyear makes a blowout harmless with LifeGuards" and trademark line "LifeGuard—T.M.—The Goodyear T. & R. Co." A reader learns the marketing claims and operating principle of Goodyear LifeGuard dual-chamber tubes from the WWII era.

Is this accurate? Sign in to help verify it.

Frequently asked questions

What product does this advertisement promote?
Goodyear LifeGuards, described as Goodyear's modern safety successor to the conventional inner tube, which 'makes a blowout harmless.'
How do LifeGuards work according to the ad?
The LifeGuard has two air chambers. In a blowout, only the outer chamber gives way; reserve air in the emergency inner chamber supports the car long enough for a safe, gradual stop.
What happens when an ordinary tube blows out, per the ad?
Ordinary tubes have only one air chamber, so when the tire blows the tube blows too—both go flat instantly, throwing the car out of control.
Can LifeGuards be used with any tire?
Yes—the ad says LifeGuards, in sizes available, can be used in any make of tire, new or now in service.
What should you do if your Goodyear dealer doesn't have your size in stock?
The ad says the dealer will take your order now for delivery as soon as possible, since Goodyear is increasing production rapidly.

Comments

No comments yet.

More from this build

Photo of car interior dashboard and seats Photo of an engine air filter in its airbox Photo of a V8 engine bay from the front Photo of a V8 engine bay Photo of car front headlight and grille illuminated Photo of car front fender, chrome trim and headlight Photo of car body trim molding along a pillar Photo of car body panel gap and trim molding

More 1998-2011 Grand Marquiss