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1968 Mercury Cougar 390 Muscle Machines Drive Report & Specifications

Framed Muscle Machines magazine feature on a 1968 Mercury Cougar

Framed magazine literature display of a Muscle Machines feature article on a 1968 Mercury Cougar.

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This document is a photograph of a framed display board reproducing a Muscle Machines magazine drive report titled "Mercury Cougar — 1968: The year of the cat," by George Mattar and Jeff Koch. The display, shown at a car show next to the actual red 1968 Cougar it profiles, includes the magazine's numbered pages: a specifications page for the 1968 Mercury Cougar listing 325 horsepower @ 4,800 rpm, 427-lbs.ft. of torque @ 3,200 rpm, and a 16.0-second quarter mile @ 89 mph, plus tables for Price, Engine, Transmission, Differential, Steering, Brakes, Chassis & Body, Suspension, Wheels & Tires, Weights & Measures, Capacities, Calculated Data, Production and Performance. The feature tells the story of original owner George Ausburn, who ordered the car on March 5, 1968, at a base price of $2,933.42 (total $4,252.57) in a special "Code 3" color, keeping it in original condition for nearly 40 years. Additional sections include an Owner's View sidebar (attributed to Richard Davis, a former Chrysler color designer), a Club Scene box for the Cougar Club of America in Apple Valley, California, a Pros/Cons list, and photos of the original interior, engine bay, styled steel wheels and 6.5 Litre badging. Most fine body text is too small or glared to read fully.

This document covers 1968, which may differ from this 1998 Ford Crown Victoria.

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Frequently asked questions

What engine specs does the 1968 Mercury Cougar in this article have?
The spec page lists 325 horsepower @ 4,800 rpm and 427-lbs.ft. of torque @ 3,200 rpm from a 390 V-8, with a quarter mile of 16.0 seconds @ 89 mph.
What magazine is this article from?
Muscle Machines, billed as 'The Ultimate All-American Performance Car Magazine.' The feature is a Muscle Machines Drive Report titled 'Mercury Cougar — 1968: The year of the cat,' by George Mattar and Jeff Koch.
What was the original price of the featured 1968 Cougar?
The article states the original window sticker showed a base price of $2,933.42, with a total of $4,252.57 after options.
How many Cougars were built in 1968 according to the article?
The production section states 81,014 base Cougars were built in 1968, with this car being one of a much smaller number with the 390 engine and a special paint color.
What club is listed for Cougar owners?
The Club Scene box lists the Cougar Club of America in Apple Valley, California, with annual dues of $25.

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