1946 GE Circline Fluorescent Lamp Vintage Ad - General Electric G-E Lamps

This document is a full-page vintage magazine advertisement from General Electric introducing the new G-E Circline fluorescent lamp. The ad announces the 32-watt G-E Circline Lamp, stated to become available sometime in 1946, measuring 12 inches across, with 8½-inch and 16-inch sizes planned for future production. The main illustration shows two hands holding a circular fluorescent tube encircling a globe of North America marked with intended applications: homes, theatres, factories, stores, and offices. Four smaller illustrations with captions promote uses: portable home lamps offering twice as much reading light as prewar models when combined with a G-E 3-Lite bulb; shadowless, diffused factory lighting for point-of-work and inspection tasks; store lighting and decoration such as concealed illumination above a tie rack; and forthcoming Certified Lamp Makers portable lamps carrying a "Certified Lamp" tag. Closing copy touts GE's lamp research laboratories as the world's largest and oldest, urges buyers to look for the G-E monogram, and uses the slogan "Stay Brighter Longer," signed "G-E LAMPS, General Electric." Note: despite being filed with a 2000 Mercury Grand Marquis, this is household lighting advertising literature, not an automotive document.