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Vintage Borden's Fine Cheeses Magazine Ad - Elsie the Cow, Liederkranz & Chateau
Vintage Borden's Fine Cheeses print advertisement with a numbered cheese-tray photo and product text.
This document is a full-page vintage color magazine advertisement for Borden's Fine Cheeses, headlined "How many of these fine cheeses do you know?" It is not an automotive document. The main photograph shows a cheese tray with six numbered varieties, each described in the text: (1) Borden's Pippin, a sharp American Cheddar; (2) Military Brand Camembert; (3) Borden's Wej-Cut Cream Cheese in four flavor varieties; (4) Borden's Swiss, made in America; (5) Borden's Brick with a "Good-Fellow" flavor; and (6) Liederkranz, made only by Borden's. A banner with Elsie the Cow proclaims "Borden's, the greatest cheese show on earth!" Two smaller photos with captions promote Borden's Eagle Brand Cream Cheese as a whipped topping for tomato aspic, and Borden's Chateau cheese food creamed with minced green pepper for sandwiches on rye bread, sold in 2-lb. packages. The ad invites readers to listen to Borden's radio show Friday evenings on CBS, and Elsie the Cow notes "It's Dairy Month... a fine time to remember that dairy products are first in foods!" The ad is copyrighted by Borden Co. but carries no visible date. Despite being filed in a 2000 Mercury Grand Marquis gallery, the ad contains no vehicle-related content.
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Frequently asked questions
- What six cheeses are shown on the tray in the Borden's ad?
- 1. Borden's Pippin (sharp American Cheddar), 2. Military Brand Camembert, 3. Borden's Wej-Cut Cream Cheese, 4. Borden's Swiss, 5. Borden's Brick, and 6. Liederkranz.
- What is Borden's Chateau according to the ad?
- A cheese food that spreads, slices, and melts, with real Cheddar tang; the ad suggests creaming it with minced green pepper and spreading it on rye bread, and keeping a 2-lb. package on hand.
- What does the ad recommend Borden's Eagle Brand Cream Cheese for?
- Whipped slightly as a dream-smooth topping for tomato aspic; it is described as the creamiest of cream cheese with a special tightly sealed wrapper.
- What radio promotion is mentioned in the ad?
- "Listen in Friday evenings on CBS to the great Borden's Radio Show!"
- What does Elsie the Cow say in the ad?
- "It's Dairy Month... a fine time to remember that dairy products are first in foods!"
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