Vintage Pall Mall Gold 100's Cigarette Ad - 'Longer...Yet Milder' (c. 1970)

This scan is not an automotive reference document. It is a vintage magazine advertisement for Pall Mall Gold 100's cigarettes, produced by The American Tobacco Company. The ad shows a large photograph of a gold Pall Mall 100's pack (20 cigarettes, filter tipped, 'Famous Cigarettes') set at an angle against a swirling royal-blue op-art background on a gold page. The pack displays the American Tobacco Company crest with the Latin motto 'In Hoc Signo Vinces.' The side of the pack indicates manufacture in Reidsville, N.C., U.S.A. 27320. The headline reads 'Longer... yet milder — longer length – milder taste. You get both with PALL MALL GOLD 100's.' A footnote states the tar and nicotine content: 20 mg 'tar,' 1.4 mg nicotine average per cigarette, per the FTC Report of November 1970, dating the ad to roughly 1970–1971. Although this file was uploaded to a 2000 Mercury Grand Marquis gallery and classified as brochure/literature, it contains no vehicle information, fuse data, wiring, or part numbers, and is of interest primarily as period advertising ephemera.