Home/
Registry/
Mercury/
Grand Marquis/
1998-2011/
“Merky”/
Photo
supermotors.net/registry/media/935760
1940 Ford V-8 Safety Ad - Hydraulic Brakes, Sealed-Beam Headlamps, Ford DeLuxe
Reference · 1998-2011 Grand MarquisAll 56 brochures & literature
1940 Ford V-8 print ad promoting safety features: big hydraulic brakes (largest drums/lining in its class), sealed-beam headlamps, X-braced frame and low center of gravity.
Part of 1998-2011 Mercury Grand Marquis Brochures & Literature
This document is a vintage full-page color magazine advertisement for the 1940 Ford V-8, themed around safety ("SAFETY! You'll find it in a FORD"). The main illustration shows a dark Ford DeLuxe sedan driving through a rainy city street past pedestrians at a bus stop. Three inset illustrations highlight safety features: big hydraulic brakes (described as the largest drums and lining area of any low-price car), sealed-beam headlamps (bulb, lens and reflector sealed in a single unit for stronger, longer-lasting light), and a low center of gravity achieved through a stabilized chassis with transverse springing, torque-tube drive, and front radius rods. The body copy promotes additional 1940 Ford V-8 safety features: hydraulic brakes, big tires, all-steel body, husky X-braced frame, safety glass all around, two windshield wipers, oversize battery, a Battery Condition Indicator on the instrument panel, and the smooth-power V-8 engine. The ad closes with the tagline that "Ford puts safety first" and the FORD V-8 logotype. A reader learns the safety-oriented marketing points and equipment Ford advertised for its 1940 model year V-8 cars. Note: although uploaded to a 2000 Mercury Grand Marquis gallery, this is a period 1940 Ford advertisement, not documentation for that vehicle.
Is this accurate? Sign in to help verify it.
Frequently asked questions
- What safety features did the 1940 Ford V-8 advertise?
- Big hydraulic brakes (largest drums and lining area of any low-price car), sealed-beam headlamps, low center of gravity with a stabilized chassis, safety glass all around, two windshield wipers, big tires, an all-steel body, a husky X-braced frame, an oversize battery, and a Battery Condition Indicator on the instrument panel.
- What are sealed-beam headlamps according to this 1940 Ford ad?
- Headlamps in which the bulb, lens and reflector are all sealed in a single unit, giving light that is much stronger and stays bright longer, making night driving safer and easier.
- How did the 1940 Ford achieve its low center of gravity and stable ride?
- Through a stabilized chassis using a combination of transverse springing, torque-tube drive, and front radius rods, giving an even, level ride free from bobbing starts and dipping stops.
- What engine did the 1940 Ford advertise?
- The V-8 engine, promoted as a safety factor for its smooth power under constant control, drifting lazily in traffic or flashing away fast when needed.
- What indicator was on the 1940 Ford instrument panel to prevent ignition trouble?
- A Battery Condition Indicator, paired with an oversize battery, to guard against ignition troubles.
No comments yet.