What year and model Ford is featured in this advertisement?

The ad promotes the new 1946 Ford; the illustrated car wears a "Super De Luxe" fender badge.

What performance claims does the ad make about the 1946 Ford?

It claims the 1946 Ford is the liveliest car in its field—the only car in its field with 100 horsepower and the only one with the smoother V-type 8-cylinder engine.

What body and interior features does the ad highlight?

The all-steel "Lifeguard" body with long, flowing lines, a newly designed front end, and new two-tone interiors with deep cushions upholstered in rich broadcloth or long-wearing mohair.

What slogan appears at the bottom of the ad?

"There's a Ford in your future," shown with a hand holding a crystal ball bearing the Ford logo.

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1946 Ford Super De Luxe Vintage Ad - "Ford's Out Front" There's a Ford in Your Future

1946 Ford magazine ad 'In the Style Parade Ford's Out Front'

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Vintage 1946 Ford print advertisement showing a blue sedan in a street scene.

AI caption August 2012 · Photo 1683 of 2796

This is a full-page vintage magazine advertisement for the 1946 Ford, headlined "In the Style Parade — Ford's Out Front!" The illustration shows a dark blue 1946 Ford Super De Luxe two-door sedan on a city street, admired by pedestrians, a doorman/officer, and a smiling policeman, with a small white terrier on a leash in the foreground. The ad copy promotes Ford's restyled front end, the all-steel "Lifeguard" body with long flowing lines, and new two-tone interiors upholstered in rich broadcloth or long-wearing mohair. Performance claims state the new 1946 Ford is the liveliest car in its field, the only one with 100 horsepower and the only one with a smoother V-type 8-cylinder engine, urging readers to visit their Ford dealer for a test drive. A "Tune In" note advertises the Ford–Bob Crosby Show on CBS (Wednesdays, 9:30–10 p.m. E.D.T.) and the Ford Sunday Evening Hour on ABC (Sundays, 8–9 p.m. E.D.T.). The ad closes with Ford's famous crystal-ball slogan, "There's a Ford in your future." The page shows age wear, tears, and creases consistent with an original period advertisement.

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Frequently asked questions

What year and model Ford is featured in this advertisement?: The ad promotes the new 1946 Ford; the illustrated car wears a "Super De Luxe" fender badge.
What performance claims does the ad make about the 1946 Ford?: It claims the 1946 Ford is the liveliest car in its field—the only car in its field with 100 horsepower and the only one with the smoother V-type 8-cylinder engine.
What body and interior features does the ad highlight?: The all-steel "Lifeguard" body with long, flowing lines, a newly designed front end, and new two-tone interiors with deep cushions upholstered in rich broadcloth or long-wearing mohair.
What radio programs does the ad tell readers to tune in to?: The FORD-Bob Crosby Show on CBS, Wednesdays 9:30-10 p.m. E.D.T., and The FORD Sunday Evening Hour on ABC, Sundays 8-9 p.m. E.D.T.
What slogan appears at the bottom of the ad?: "There's a Ford in your future," shown with a hand holding a crystal ball bearing the Ford logo.