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Metropolitan Police 'Every Breath You Take' Anti-Drunk Driving Poster (Dukakis)
Black-and-white Metropolitan Police breathalyzer campaign poster reading Every Breath You Take, Every Move You Make, We'll Be Watching You.
This is a black-and-white public safety poster from the Metropolitan Police (Massachusetts, given the signatures of Governor Michael S. Dukakis and Commissioner William J. Geary). The headline plays on the lyrics of The Police's song 'Every Breath You Take': 'Every breath you take, every move you make, we'll be watching you. THE POLICE.' The photograph shows a motorcycle officer in helmet and reflective harness standing at a nighttime roadblock beside a Dodge police truck marked 'Metropolitan Police' and a barricade sign reading 'METROPOLITAN POLICE.' The fine print at the bottom warns that during the holiday season the Metropolitan Police will administer breathalyzer tests at roadblocks 'all over town,' that failing could mean up to two years in jail, and urges readers not to drink and drive — 'unless you want to pick up a record you really can't afford' (a pun on both a criminal record and a music record). This is an anti-drunk-driving campaign poster, not a vehicle reference document; it contains no technical automotive data such as fuse layouts, wiring, or part numbers.
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Frequently asked questions
- What is this poster about?
- It is a Metropolitan Police holiday-season anti-drunk-driving campaign poster announcing breathalyzer tests at roadblocks all over town, warning that failing could mean up to two years in jail.
- What song does the headline reference?
- The headline uses the lyrics 'Every breath you take, every move you make, we'll be watching you,' signed 'THE POLICE,' playing on the band's song of the same name.
- Who is credited on the poster?
- Michael S. Dukakis, Governor, and William J. Geary, Commissioner.
- What penalty does the poster mention for failing a breathalyzer test?
- It warns that if you don't pass the breathalyzer test, you 'just might pass the next two years in jail.'
- What vehicle appears in the photo?
- A Dodge police truck with a roof light bar marked 'Police' and 'Metropolitan Police,' parked at a roadblock next to a barricade reading 'METROPOLITAN POLICE.'
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