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1940 White-Horse 2 Tonner Delivery Van - Northeast Classic Car Museum Placard

Museum info placard for a 1940 White-Horse 2-tonner delivery van with description

Museum display placard describing a 1940 White-Horse 2-Tonner delivery van and its history.

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This is a photograph of a museum placard from the Northeast Classic Car Museum's 'Fabulous Franklins' exhibit describing a 1940 White-Horse 2 Tonner Delivery Van. The sign identifies the vehicle as a 'Stand & Drive' model powered by an air-cooled Franklin engine. The text explains that the White Motor Company, known for commercial vehicles such as buses, began building delivery trucks in the 1930s during the era of home delivery, and introduced the 'Horse' to handle daily stop-and-go driving. Notable features called out include coil springs instead of leaf springs and, most distinctively, the air-cooled Franklin engine, which meant drivers did not have to worry about overheating during long drives or idle time. The placard adds historical context: in 1911, The Ward Baking Company became the first bakery to discontinue horse-drawn delivery wagons, after which delivery vehicles like the White-Horse became a common neighborhood sight. It also notes that a fully restored motor, transmission, and rear differential — identical to those in the displayed van — is exhibited to the right of the vehicle. The vehicle was donated to the Northeast Classic Car Museum by George E. Staley. This is exhibit signage, not technical documentation, and it does not relate to the uploader's 1991 Ford Crown Victoria.

This document covers 1940, which may differ from this 1991 Ford LTD Crown Victoria.

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Frequently asked questions

What engine did the 1940 White-Horse delivery van use?
An air-cooled Franklin engine, which meant drivers didn't have to worry about overheating during long drives or idle time.
What type of suspension did the White-Horse use?
The White-Horse used coil springs instead of leaf springs.
What model configuration is this 1940 White-Horse?
It is a 'Stand & Drive' model 2 Tonner Delivery Van.
Who donated this White-Horse to the Northeast Classic Car Museum?
It was donated by George E. Staley.
What historical fact does the placard mention about horse-drawn delivery?
In 1911, The Ward Baking Company was the first bakery to discontinue the use of horse-drawn delivery wagons.

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