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Hess & Eisenhardt Coachbuilder Data Plate - Lubrication Chart & Serial Numbers

Metal lubrication-recommendation data plate mounted in a vehicle, shown upside down
Metal lubrication-recommendation data plate mounted in a vehicle, shown upside downOriginal file
Metal lubrication-recommendation data plate mounted in a vehicle, shown upside down

Reference · 1972-1976 RancheroAll 40 data & spec plates

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Metal manufacturer lubrication-recommendation data plate with engine, model and serial numbers, photographed upside down on a vehicle.

Part of 1972-1976 Ford Ranchero Data & Spec Plates

AI caption · Photo 1846 of 9677

This photograph shows a manufacturer's data/specification plate riveted to a vehicle body, photographed upside down and partially obscured by dirt and corrosion. The plate identifies the coachbuilder as The Hess & Eisenhardt Co., 8959 Blue Ash Road, Rossmoyne, Ohio, with the heading 'Custom Built For.' The main body of the plate is a lubrication recommendations chart, stating 'We recommend the use of high grade products such as the following,' and listing Mobil-brand lubricants for various service points: engine oil (Mobiloil A.F./10W for cold weather), rear axle (Mobilube 90), steering gear (Mobilube GX 90), chassis fittings (Mobilgrease), an air cleaner entry, and several other rows that are only partially legible. At the bottom, stamped serial fields include ENGINE NO. (appearing to read approximately 5562699[3]8) and MFR'S. NO. (approximately 32500), plus a MODEL NO. field. A stylized H&E script logo appears near the serial numbers. Readers can learn the coachbuilder's identity and address, the factory-recommended Mobil lubricant grades, and the stamped engine and manufacturer serial numbers, though several table rows and digits are too worn or out of focus to read with certainty.

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Frequently asked questions

Who built the body or conversion identified on this data plate?
The plate reads 'Custom Built For / The Hess & Eisenhardt Co., 8959 Blue Ash Road, Rossmoyne, Ohio.'
What lubricant does the plate recommend for the rear axle?
Mobilube 90 is listed for the rear axle.
What steering gear lubricant is specified?
The plate lists Mobilube GX 90 for the steering gear.
What serial numbers are stamped on the plate?
An ENGINE NO. (appearing approximately as 5562699[3]8) and a MFR'S. NO. (appearing approximately as 32500) are stamped; the MODEL NO. field is not clearly legible.
What brand of lubricants does the plate recommend?
Mobil products throughout, Mobiloil for the engine, Mobilube gear oils, and Mobilgrease for chassis fittings, introduced by the line 'We recommend the use of high grade products such as the following.'

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