This is the production label in the driver's door jamb;

the "Q" in the Veh. Ident. No. stands for: 351 Cleveland 4 Bbl 248 HP engine;

This was the 97,113th vehicle built in the Atlanta, Georgia assembly plant during the 1973 production year;
(there were 45,741 Ranchero's in total built that year; 15,320 were Ranchero GT's.)

97R/2B/FA/U/9/71 which decoded means:

Ranchero GT/bright red exterior paint/black vinyl bench seat/C6 automatic transmission/3.25:1 open differential rearend/sold through the Los Angeles District Sales Office.

Owner caption March 2007 · Photo 2 of 473